CRM Coordinator Germany - H/F

  • Contract Type: Full-Time
  • Location: Ile De France, France (75019)


Fondée en Novembre 2014, Back Market est la première place de marché européenne (et bientôt mondiale) exclusivement dédiée à la vente de produits électriques & électroniques entièrement remis à neuf.

Notre mission est simple : construire une alternative grand public à l'achat d'appareils électriques et électroniques neufs. Et lutter ainsi contre la production exponentielle de déchets électroniques et contre l'obsolescence programmée.

Ce que l'on recherche au sein de Back Market? Une bonne dose d'humour, du respect et de la bienveillance, un amour pour les lapins (mais pas que), un peu de zèle et une réelle expertise dans ton domaine 💪 !

Job Description


  • You will monitor customer experience across channels to increase brand loyalty (email, SMS, mobile notifications) ;
  • You will plan and execute CRM campaign calendar and be responsive for retention campaigns from conceptualization to analysis ;
  • You will enhance segmentation and manage database health to ensure deliverability and IP reputation are at targeted levels and make sure any actions for improvement are completed ;
  • You will review and learn from database growth activity to analyse results in order to constantly learn, test and improve ;
  • You will continuously benchmark market competitors to define customer behaviour and industry best practice ;
  • You will update and distribute weekly status reports and daily sheets, input project data ;
  • You will support the CRM Manager in building detailed customer forecasts, segmentation strategy and achieving customer KPIs.

Preferred Experience

  • Native German, English is a no brainer for you and you have 2-3 years experience as a CRM Coordinator, preferably in BtoC;
  • You control customer retention tactics;
  • You have an entrepreneurial spirit, an open mind and a desire to surpass yourself;
  • You like data and you have excellent analytical skills, you know attribution models;
  • Small +: you now how to handle push notifications tools
  • You are creative and have excellent written and verbal communication skills ;
  • You already used a CRM campaign implementation tool ;
  • You are able to work independently, possess drive and initiative ;
  • You are curious about new trends and practices around customer loyalty;
  • Team spirit is essential for you.

Recruitment Process

  • Telephone interview with Lou, our Talent Acquisition Specialist
  • Interview with Léa CRM / PRM Manager + technical test
  • Fit interview with Emma, ​​CRM Coordinator and Victor, Conversion Optimiser
  • Interview with Guillaume: Head of Marketing and Thibaud, the CEO

Additional Information

  • Contract Type: Full-Time
  • Start Date: 04 November 2019
  • Location: Ile De France, France (75019)
  • Education Level: Master's Degree
  • Experience: > 2 years