Video with Audio Description

Text, We started Back Market with a simple idea. Screw New. Animated parts and a long barreled gun fly out against a center four-petaled shape. Fine print text appears as brackets in the corners, you news, you lose. new is not the new new. you new nothing. screw new. A smartphone splits apart as a video emerges, a person slams against a car door and dents it, two people in superhero costumes fight, gunshots and people fly.

Text, By inducing a need for new devices. Big Tech just doesn’t tap into the public’s pockets… A pyramid with camera lens in the point and rods that point outward with the words Big above and Tech below. This moves to the top of a large building and paper money flies down.

Text, It perpetuates a throwaway society… Shapes ride a stream that pours out of a pipe. The shapes form a row with the text above,
with dramatic consequences. 1. over consumption. An arm pops through a starburst shape and the finger points to a smartphone that spins above it.

Text, 2. mass production. A layered stack of monitors with a circle above.

Text, 3. negative impact. The earth pops up and comes down on an arc and turns. Text, 4. resource depletion. A backhoe pops up over a four-petalled shape. Text, 5. e-waste. Devices pop up over an oval.

Text, We’re here to break this vicious pattern. A monster arm punches through a star shape and the text breaks up. A Godzilla character walks through a city with all the buildings made of smartphones. It holds a black flag that says Back Market, on a stick, and breathes out flames. A rising sun shape in the background has text over the arc of the sun that has repeated text, this vicious pattern.

Text, and give people the choice to buy different. Animated hands over starburst shapes come in, two above and two below, and hold different devices.

Text, Better.Words appear one at a time. To make that choice a no-brainer. A brain appears on a table, a food dish cover comes down on top of it and it moves off screen.

Text, We have some tricks up our sleeves. An arm reaches across with the hand open as if to grab something. The arm turns vertical and text swirls around it for each sentence.

01. Make buying refurb simple and safe. A smiley face with closed eyes next to a starburst.

02. Empower our growing network of 1,500 + sellers. A checkmark next to a globe with a face.

03. Help people sell their old devices. The arm moves down so the open hand is on screen, and a circle appears next to it with three hands with fingers that point to each other in a circular fashion.

An animated hand holds up two fingers in a V., The fingers spread out and the text appears between them, Looks like it’s kinda working. A graphic of a rocket ship and a starburst appear.

Text, We now have over 5 million customers. The numbers raise in a counter to 5.

Text, across 16 countries. Numbers rise in a counter to 16 and flag markers pop up and disappear on a white relief model Earth in the background.
Text, Our team has grown to 569 (numbers raise in a counter).

Letters flip down in counter frames to say, and counting.

Text, with all of us working together. Two semicircle halves move together to be above and below the words “working together.”

Text, with the same purpose. The words appear in a circle around a smiley face inside a starburst. Stickers appear around the circle: A circle with Older is better for the world, around a globe with a smiley face. A circle with R.I.P new, above and below a ghost. An octopus smiles with an arm that holds up a smartphone. A globe with a smiley face with two partially obscured letters that appear to be d b., A smiley face with the smile as a curved arrow, and the circle around the face as another arrow that points to its other end.

Text, with words that appear one at a time, we’ve started making a difference. The impact of our daily business is nothing to sneeze [at]/AET/.

The text rises up as a line goes down and leads to various connected boxes with different items, 261,849 tons of CO2 emissions saved. Smokestacks spew out smoke. A four-petalled shape appears in one of the boxes.

Text, 1,609 tons of e-waste prevented. Electronics boards float around. An oval appears in one of the boxes.

Text, 160,000 tons of raw materials saved. Pointed blocks of raw material turn. A starburst shape appears in one of the boxes.

Text, and 318,436 customer devices that were extended. A laptop recedes and turns in a circle as stickers appear. A circle with the text, Reimagine used tech, around a starburst with sets of connected nodes. The smiley face inside the starburst shape. And the smiley face made of arrows.

Text, And we haven’t even gotten to the social impact of the work we do. Text flies off screen.
Text, job creation. 5,000 local jobs supported.

digital accessibility, 40% of our customers are students, part-time workers or unemployed. Text flies off screen.
Text, But it’s never good enough.

Text enlarges and a green rectangle that says “green,” replaces “good,” to read, But it’s never green enough. The same text appears in fine print to create four bracketed corners, with stickers inside of a green starburst, an open box with a plant in it, a circle with the smiley face made of arrows with the text around inside it that says, Re-love the pre-loved. A circle with an arrow with a smiley face that shoots across as a rocket, with the text around inside, break the cycle.

Text, The fight is far from over. A green Pac-Man with its mouth open at the end of a strip with bobbling heads of Tim Cook. The strip recedes and forms a monetary graphic with lines that point to stars below that mark: $80B Refurbished device market size. $1.3 trillion New device market size. The Pac-Man eats the strip.

The Pac-Man turns into a green circle in a circle in a square with triangles and lines that point to it. Text above, Quality.

Text, and customer care. Text above the green circle that is now a smiley face that pops out and winks.

Text, are our ace in the hole. A clamshell opens and the circle becomes a ball that falls in it. The shell closes, forms a sphere, and spins to become a coin that drops into a piggy bank that stands on a four-petalled shape.

Text, $14.5 million invested in quality.

55 team members engineering the perfect customer experience. A bow on a smartphone.

Text, 350 customer care specialists. A heart spins and a four-petalled shape rotates in a box.

Text, Back Market’s work positions us to be a game changer in the tech ecosystem, promoting the circular economy, digital accessibility and communities. A chessboard appears and a pawn lands in the middle, and the repeated word “pawn” moves around the edge of the board. The pawn grows and becomes a queen and the repeated word “queen” moves around the edge of the board. The board rises and stickers appear below, the smiley face made of arrows with an orange C above with the letters TL in the space between the ends to form a logo, with the text, Closing the Loop. A logo with a forest of bare trees with the text, PUR Project. A circle logo for Wings of the Ocean, De-pollution Crew, with a graphic of an ocean wave. A Black heart character and a white circle character with a baseball cap walk with their arms around each other and smile.

Text below, Back Market and Friends.

Text appears one word at a time, Doing good doesn’t give us a pass. A ghost appears and jiggles.

Text, We can always do better. Shapes fly out.

Text, be greener. Shapes fly out. A smiling face with peace signs for eyes, long hair with flowers at the ends, and a headband.
Text, We’re always working to reduce the ecological footprint of our business operations. A Godzilla foot raises up and trees sprout, with a green rectangle that says “footprint,” within the trees.

A hand holds up a newspaper. The full image appears of a statue of a vintage style newspaper boy with the newspaper raised above his head, with a four-petalled shape behind.
Text, Information,resources. A monster holds a barrel of oil above its head with its mouth open as if in a roar, with a starburst shape behind.
Text, and advances in technology. A shape with four points spins. A robot vacuum moves in from the side and bounces in the g and y of the word “technology,” as three processing dots move up and down below.

Text, are constantly evolving. Shapes change at the ends of the text. One changes and then becomes a wavy ribbon that changes color and moves under the text,as time goes by.

Text, Back Market’s prepared to keep learning.

Are you? A fist punches out of a four-petalled shape.

Colored chevrons move across a small square.

A blank screen flashes among colors.