Senior Marketing Technology Specialist
London, GBSenior Marketing Technology Specialist
Job ID: 20116045
Date: March 21, 2024
Job function:
Location: London, GB
YOUR MISSION (IF YOU ACCEPT IT): 🥇
- Martech Stack Management: Evaluate, select, and manage marketing technology tools and platforms to ensure they meet our business requirements and are fully integrated into our marketing strategies. Oversee the martech stack’s effectiveness, optimizing and updating as necessary.
- GA 4 Implementation: Lead the transition to GA4, ensuring seamless tracking setup, data integrity, and reporting capabilities. Customize GTM configurations to align with our marketing goals and provide insightful analytics.
- Marketing Automation and Campaigns: Design and implement marketing automation workflows that improve efficiency and personalize customer experiences.
- Data Analysis and Reporting: Perform data analysis in a cloud environment (SQL) to uncover insights that inform marketing strategies.
- Cross-Functional Collaboration: Work closely with marketing, sales, Product, and other departments to align technology solutions with business objectives. Facilitate the integration of marketing technologies with other business systems.
- Innovation, AI and Python coding: Use Python task automation and improving operational efficiency; and AI/ML to unlock new business opportunities and drive revenue streams.
- Technical Support and Training: Provide technical support for marketing technologies and train marketing team members on new tools and best practices to maximize their effectiveness.
- SEO Regression monitoring and Automation: Your remit will include the stewardship of a sophisticated tool designed to autonomously monitor SEO regressions and trigger necessary corrections, ensuring our SEO integrity.
- Identification and Tagging of Non-compliant Imagery: Utilizing Cloud Vision technology, you will contribute significantly to our catalog quality by automating the process of tagging and removing unsuitable images.
- CRM Product Recommendation Enhancement: Leveraging machine learning algorithms, you will design an advanced product recommendation engine to streamline CRM activation, optimizing our customer engagement strategies.
YOU ARE IN THE RIGHT PLACE IF: ⭐
- Master’s degree in Marketing, Information Technology, Data Science, or a related field.
- Minimum of 5 years of experience in digital marketing in a similar role, with a proven track record of managing and optimizing a martech stack.
- Strong technical proficiency, including experience with Google Analytics (GA4), CRM systems, marketing automation platforms, and data visualization tools.
- Excellent coding skills, with the ability to develop custom automation and integration solutions (at least 3 years of experience with Python)
- In-depth knowledge of digital marketing principles, data privacy regulations, and the latest trends in marketing technology.
- Exceptional analytical skills, with the ability to translate complex data into actionable marketing insights.
- Strong communication and collaboration skills, with the ability to work effectively across teams and with stakeholders at all levels.
- Self-starter with the ability to work independently and as part of a team.
- English speaker.
RECRUITMENT PROCESS: 📅
- Initial conversation with Lucie, Talent Acquisition
- Technical interview and live case study with Hafid, Director of Organic Growth & Analytics
- Business Interview with Marketing Directors
- Final Back Market Value Interview
Read more
Bordeaux is never boring
Lots of adventure.
Plenty to explore.
Bordeaux offers great food and great quality of life. It’s famous for wines and cheeses. Join us here, and you can work off a bit of lunchtime brie by biking back to the office along a moon-shaped harbor. For weekend excitement, visit the Pyrenees mountains, surfer beaches, and fairytale castles.
Your kind of culture
We’re here to SABOTAGE!
SABOTAGE! is our mantra. It keeps us focused on what we aspire to be: a little bit sneaky, always smart, kinda frugal and constantly conspiring to create maximum impact.
SABOTAGE! will save us all.
Sticking to this mindset is what will save us from boredom, save us from the pitfalls of hypergrowth, and save us from becoming a “corporation” in the evil sense of the word.
SABOTAGE! is our constant call to action.
It’s a reminder not to rest on our laurels or credit cards. It points us to where we want to go but also tells us to stay true to who we are.
We’re here to SABOTAGE!
SABOTAGE! is our mantra. It keeps us focused on what we aspire to be: a little bit sneaky, always smart, kinda frugal and constantly conspiring to create maximum impact.
SABOTAGE! will save us all.
Sticking to this mindset is what will save us from boredom, save us from the pitfalls of hypergrowth, and save us from becoming a “corporation” in the evil sense of the word.
SABOTAGE! is our constant call to action.
It’s a reminder not to rest on our laurels or credit cards. It points us to where we want to go but also tells us to stay true to who we are.
“At Back Market, you feel that the founders and the employees
are very committed, and it’s powerful to be on that boat.”
Joana Costa, Senior Backend Engineer
It’s all about neat problems
Our SABOTAGE! spirit is about ingenuity and the love of a challenge. So, you’ll find us inventing new word plays for one of our ads or live streaming the Rubik’s Cube World Cup on a lunch break.
We move faster than the rest with rewards and a feedback culture
During an impromptu football match or a yearly growth report meeting, we’re inspired by giveaways, shares, and a culture of collaboration.
United we stand. Divided we fail to get to net zero.
We’re global citizens. At our All-hands annual party you could hear French, German, or Japanese, but in the office we only speak one language—the language of climate action.
It’s all about neat problems
Our SABOTAGE! spirit is about ingenuity and the love of a challenge. So, you’ll find us inventing new word plays for one of our ads or live streaming the Rubik’s Cube World Cup on a lunch break.
We move faster than the rest with rewards and a feedback culture
During an impromptu football match or a yearly growth report meeting, we’re inspired by giveaways, shares, and a culture of collaboration.
United we stand. Divided we fail to get to net zero.
We’re global citizens. At our All-hands annual party you could hear French, German, or Japanese, but in the office we only speak one language—the language of climate action.
Career on the rise
Where will your career take you?
Victor Lambilly
Conversion Rate Optimizer
Jun 2017 – Apr 2019 – 1yr 11mos
Head of Merchandising
Apr 2019 – Present – 3yrs 5mos
Head of Merchandising & Catalog
Feb 2021 – Present – 1yr 7mos
Laura Escarbassiere
Office Manager
Aug 2020 – Mar 2021 – 8mos
Workplace Manager
Mar 2021 – Oct 2021 – 8mos
Internal Communication Manager
Oct 2021 – Present – 11mos
Riwa El Boujemi
Payment & Fraud Analyst
Jun 2018 – Dec 2018 – 1yr 7mos
Marketplace Business Analyst
Jan 2019 – Sep 2019 – 9mos
Junior Financial Planning & Business Analyst
Sep 2019 – Sep 2021 – 2yrs 1mo
Senior Financial Planning Analyst – North America
Sep 2021 – Present – 1yr
Victor Lambilly
Laura Escarbassiere
Riwa El Boujemi
Who’s in our team?
Amandine Durr
Chief Product Officer
Paris, France
“What would I say to someone thinking of coming to join us? Do it soon. I arrived at Back Market in late 2021 and the progress has been super quick. I’ve worked for companies like AOL and Orange, and things move so much faster here.”
Amandine Durr
Chief Product Officer
Paris, France
“What would I say to someone thinking of coming to join us? Do it soon. I arrived at Back Market in late 2021 and the progress has been super quick. I’ve worked for companies like AOL and Orange, and things move so much faster here.”
Amandine Durr
Chief Product Officer
Paris, France
“What would I say to someone thinking of coming to join us? Do it soon. I arrived at Back Market in late 2021 and the progress has been super quick. I’ve worked for companies like AOL and Orange, and things move so much faster here.”
An ambitious tech stack we’re continuously improving
Our ambitious objectives require the most powerful tech. The stack connects the latest software, frameworks, programming languages, and data storage solutions.
Better tech. Better world.
01
Think deep. Decide fast.
We think hard without overthinking. Prepare to be quick on your feet and able to adapt to constantly evolving situations.
02
This is Sparta.
Every Spartan raises their shield knowing that everyone else is relying on them to do their job well (if you don’t know what we’re talking about, 300 is on Netflix). Everyone’s work matters at Back Market.
03
Minimum resources, Maximum impact.
As you can probably tell, we aren’t big about waste. That’s why we will always prize the simple and nimble solution above a spendy one. Expect to get creative and to do more with less.
04
One loving and free spirited tribe.
We want to be a place where people can be themselves — unless that self is an a$$hole. Each person here can count on fair rules, fair pay, and fair say.
05
It’s not green enough.
This is self-explanatory. Just because our mission is a commitment to the environment doesn’t give us a free pass — there’s room for improvement. We know it and we’re reaching towards it one step at a time.
Our application process
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Step 1 –
CV Screening + Recruiter Phone Screen
Objective
- Assess: Experience/English skills/motivation/IC level
- Engage candidate
- Clarify hiring process
- Confirm eligibility:
- Can work remotely or relocate/Visa issues/Notice period/Salary expectation
- Telephone Interview
- online test
- 30 Minutes
Step 2 –
Tech Screening
Objective
- Assess the tech basics to qualify the candidate for the round of deep interviews
- Validate the IC level of the candidate
- (Re)present Back Market engineering #Ambassador
- Telephone Interview
- online test
- 30 Minutes
Step 3 –
Tech interview
Objective
- Candidate’s potential to grow
- Leadership skills
- Team fit & overview of the big picture
- Telephone Interview
- online test
- 30 Mintues
Step 4 –
Team interview
Objective
- Candidate’s potential to grow
- Leadership skills
- Team fit & overview of the big picture
- Telephone Interview
- online test
- 30 Mintues
Step 5 –
Team interview
Objective
- At the final stage we are checking the values-fit based on the Sabotage guidebook
- Telephone Interview
- online test
- 30 Minutes
Better tech. Better world.
01
Think deep. Decide fast.
We think hard without overthinking. Prepare to be quick on your feet and able to adapt to constantly evolving situations.
02
This is Sparta.
Every Spartan raises their shield knowing that everyone else is relying on them to do their job well (if you don’t know what we’re talking about, 300 is on Netflix). Everyone’s work matters at Back Market.
03
Minimum resources, maximum impact.
As you can probably tell, we aren’t big about waste. That’s why we will always prize the simple and nimble solution above a spendy one. Expect to get creative and to do more with less.
04
One loving and free-spirited tribe.
We want to be a place where people can be themselves — unless that self is an a$$hole. Each person here can count on fair rules, fair pay, and fair say.
05
It’s not green enough.
This is self-explanatory. Just because our mission is a commitment to the environment doesn’t give us a free pass — there’s room for improvement. We know it and we’re reaching towards it one step at a time.
Related roles
Want to solve unsolvable problems?
Make magic happen here.
We support ingenious minds. So, you can grab our terrific tech stack and be free
to do something completely unexpected.